Posted by Susan Beck, Project Coordinator at Glenmont Group
When I was a kid, my parents chose to place me in a small private school. I went there from Kindergarten through 5th grade with the coolest 7 kids I knew. Starting 6th Grade was a whole new experience for me, as I began public school and there were now 90 kids I could be friends with. For the first couple days, I came home from school, excited about all the new friends I was making. Of course, every time I told my parents about these new friends, my parents would ask two questions: “What is their last name?” and “What do their parents do?” Well, after a bit, I started anticipating the questions. I would find out last names, parents occupations, and where in town they lived…for starters. Back then, giving out that kind of information right when you met someone was not the norm. I was actually considered “the weird kid” for a bit because I liked to play 20 Questions. Nowadays, it isn’t all that uncommon to find out even more personal information from just a click of a button. A simple friend request on Facebook can give you someone’s last name, address, cell phone number, email, relationship status, photos of vacations, and even more. It seems as though what was once taboo is now commonplace.
Social media has blown up so much in the last 10 years. Some see it as an invasion of privacy, some see it as a way to keep in touch with friends, and some see it as a way to reach out to strangers with common interests. No matter where in the spectrum you fall, you have to admit that it sure seems like social media is running the world. No matter where you go, or what you do, you seem to find a link for Facebook or Twitter. I hear you can even buy tickets to a concert, connect your Facebook to the purchase, and see where your friends are sitting. The way it seems, internet socializing is even butting into real-life socializing.
Facebook has even supported applications like BranchOut and BeKnown which, essentially, make it LinkedIn. Now, Facebook isn’t just about networking with friends, but it is connecting business partners and clients. (Personally, I like to keep my professional life off Facebook. There is not much reason to cross the two.) Monster, who launched BeKnown (a professional networking app run through Facebook), is now using this business-networking app to go a step further. You can log onto your BeKnown/Facebook profile while looking for jobs on Monster to see if any of your connections work for the company you are applying to. While this can be helpful, it seems like an eager attempt to make BeKnown more public and Monster’s brand more prominent. In addition to this, it seems like Monster is desperately trying to hop on the social media band-wagon, while keeping it relevant to what they do.
Here is an article explaining the new feature on Monster in more detail: