I came across an article from about a month ago through Legal Technology News. It was written by Kevin Nicols of KLN in San Francisco and touches on 8 different ways to achieve your professional goals through social media. This includes Facebook, LinkedIn, Twitter, and a number of other avenues. Although the article is geared toward lawyers, associates and the like, I find the social media processes Kevin comments on to be relevant for anyone. Whether you are in the legal industry, working for a technology company, or handling the marketing for your company, you can adapt these skills to your social media presence to help build your professional appearance.
Here is a link to the article, followed by a brief overview: http://bit.ly/w8Hzw0
Are you looking for a good way to promote yourself? Use these 8 tips to successfully maneuver the whirlpool that is social media.
1. Create a “brand” for yourself: Utilizing your current position and your lifestyle, use pictures and words that accurately describe yourself. Don’t be someone you’re not.
2. Use Twitter for marketing: Just make sure not to do something that will damage your “brand”.
3. Search yourself: Be sure to see how the world sees you. Google yourself every now and again.
4. Check your network: Are you only reaching your immediate friends from your high school? Does your message travel across the globe? Take a look and see who is getting your message – is there a better way to promote yourself?
5. Target markets: Search Engine Optimization will allow your message to reach your target market first and foremost when you utilize new content often.
6. Status updates: How do you best utilize status updates? Is there an easier way to tackle this task?
7. Sharing knowledge: Be sure to find a good place to share messages. Link this to your social media profiles.
8. Communication is key: Be sure to keep an open line of communication with your audience.