When Popular Does Not Equal Valuable

Posted by Susan Beck, Project Coordinator at Glenmont Group

Recently, there has been a surge in new stories about the theft of Tide. I heard the news just after I finished writing the word “detergent” on my shopping list for this week. Ironic, and pretty interesting. I heard a news story on the radio, saw the topic covered on the news and it was even brought up in conversation while at dinner with friends one night. It’s kind of amazing what a big splash a story like this makes.

If you have no idea what I am talking about, here is a link to a ABC News article, and a brief description:

Tide is going up in price and people are using this increase as a reason to steal products to sell on the black market. The reasoning: Like toothpaste and soap, detergent is a highly needed commodity. Tide, being a name brand, costs more and is valued higher than store-brand products. People are focusing more on the name brand detergent than these less-expensive detergents, as the same effort goes into stealing Tide as other bottles. In Minnesota, there was a man who was caught stealing $25K in Tide product over 15 months. In addition to that, in Maryland, there and a drug bust that turned up more Tide than cocaine. What is with this?

I listened intently to each version of the story (radio, news, hearsay, etc.) and thought it was very interesting that no one really noticed the glaring defect in the logic. Why do people insist on using name brand product with the store-brands are less expensive, just as good and, in many cases, made in America? (Yes, I am one of those citizens who prefers to buy American-made products over Internationally-made ones.) 100 ounces of Tide goes for $15 in the NY-Metro-Area as compared to 100 ounces of Shop Rite detergent costing $5.98. That’s $10 in savings right there! And trust me, Shop Rite brand detergent still leaves my clothes clean and smelling April Fresh.

This got me thinking. A lot of money goes into developing larger corporations, just like name brands, and they offer a number of great opportunities for employment. People tend to look at the high-profile Fortune 100 companies of the world and really push for the company name on their resume. Why is that? There are a number of lesser-known companies and organizations that offer just as good, if not better, opportunities for employment and growth. Large corporations know that people are beating down the doors just to get in – at times, this leads them to not to value their employees as much. Case and point: ESPN.com can (and has) fired online writers and editors for making simple typos or mistakes because they know they have a slew of people willing to take their spot. Smaller companies tend not to do things like this because they see there is more value in their staff members than the value of hiring and training another Joe Shmoe and acclimating this Joe into their environment.

Another perk of smaller organizations is that you wear a number of different hats. While you may, by title, be a sales person, you can also be a part of the marketing team, work on with the IT staff, assist the VP of the company with necessary company-wide changes, and mentor other staff members. This type of experience not only opens you up to being a more well-rounded person, but it can help you in your next career move. Many employers look more positively on a variety of experience and a willingness to do what it takes to get the job done than a company name.

Smaller companies can open more doors than larger corporations, depending on the position. The next time your friendly neighborhood recruiter gives you a ring and asks you to take a look at a great opportunity, don’t be so fast to turn it down.


Glenmont Group is a boutique search firm that concentrates on Professional Services, with a focus in the Legal & Content space. Because we are a highly focused boutique firm, we offer expertise in the industry that other search firms cannot. Our staff has been trained on, employed in or consulted for these industries so there is no learning curve. This means that you will not see resumes off of "job boards" that seem to have little or no connection to the position you are trying to fill. In fact, just the opposite is true. Our process includes a competitive analysis that identifies the top candidates in your given field. At Glenmont Group, we strive to develop and maintain long-term professional relationships with our clients. We believe in a business relationship based on hard work, cooperation, integrity, trust and a sense of humor. We are also active members in our industries by working on or with the Executive board of our industry trade organizations such as; IQPC, EDRM, LMA, PMA, ALSM, ALA, AIIM, ARMA. This assures constant access to a network of those highest quality candidates who are involved in these organizations.

Posted in Advice, Employment

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