Posted by Adam Malanaphy Project Coordinator, at Glenmont Group
Net·work·ing –a supportive system of sharing information and services among individuals and groups having a common interest. (dictionary.com)
Networking is one of the primary forces contributing to the social media movement which has emerged over the course of this last decade. As one participates in these (predominantly) online communities they are granted direct access to the forefront of a given area of interest. Given the potential that coincides with this system, it becomes obvious that in order to maximize this potential one must seize the opportunity to make a lasting impact on their colleagues. In other words, to be memorable.
Taking the opportunity to visualize oneself as a “brand” is instrumental to the process of becoming more memorable. There is no universal formula that will enable one to market oneself effectively, but playing to your strengths is a good place to start. One useful technique is to make a list of the characteristics that you are most passionate about communicating to your peers and actively focusing on this during the networking process. As one implements the concept of treating themselves as a brand, differentiation occurs. Differentiation will separate you from the pack and contribute toward marketing yourself as a specialist within your area of expertise. This concept has a snowball effect because as others begin to recognize you as a specialist they will think of you every time that your specialty is discussed and more importantly it will trigger a reaction, (and hopefully a business proposition!)
In conclusion, as your colleagues begin to know you, and where you can contribute to their organization, the chance of you becoming more memorable is increased exponentially. Taking some effort to look inward through the lense of an advertising guru will increase return on networking efforts and ultimately make you more memorable!