Posted by Adam Malanaphy, Project Coordinator at Glenmont Group.
In one word, absolutely. Social Media is certainly not breaking news, but with the recent evaluations of organizations like Facebook and LinkedIn it becomes clear that these platforms will continue to grow. With their growth comes the creation of terabytes of data that must be managed, backed up, and stored. All of this data will undoubtedly be useful in the future, in ways that closely parallel the use of stored data within top corporations across the world. The increase in demand for historical information in social media combined with an increase in regulation across social media platforms is likely to cause an increased demand for more compatible information governance solutions.
So with respect to the explanation of the logical chain of events mentioned above, one may be compelled to ask, “How will all of this impact the competitive landscape of the information governance market?” The answer is simple, and the trend has already begun. One example is Autonomy’s “Social Media Governance” (based on their popular IDOL platform), which is designed to identify critical patterns across customer touch points via social media platforms. As this market develops we will see the competition in this sector increase exponentially with a close correlation to the growth of our most popular social media platforms. This increased competition will also yield a battle for niche skill sets amongst top organizations. At the Glenmont Group we have been closely monitoring the dynamic nature of this emerging market in order to effectively satisfy our client’s needs for top tier talent with regard to information governance with social media. Those that are willing to embrace this concept are likely to find a new market for which to expand market share and continue to progress within an industry that is maturing right before our eyes.